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Libraries have barely begun to exploit alternate funding potential. Provides essential information and outlines the steps for planning using a team approach. Library staff and support group leaders will find the information helpful as their guide to fundraising for a library. Provides the tools to develop a powerful, customized library fundraising action plan. Provides the three phases of planning, a planning questionnaire, and guidelines for the planning team. Describes fundraising strategies for libraries in detail and sample planning worksheets clarify how the plan should look.

Libraries should not be put off by the initial investment required to build an annual fund. Although direct mail is expensive, it is the only way to acquire a large number of new donors to launch an annual fund program. Such programs can raise significant revenue for library operations. They work on the premise that a large base of so‐called “small” donors, giving year after year, can provide a level of stable support beyond money raised for special projects. Includes a proven 13‐step plan for building an annual fund using direct mail techniques.